Privacy Policy

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for an account
• Sign up for our newsletter
• Request a quote or book a tour
• Complete forms or surveys on our website
• Contact us through our website, email, or phone
• Post comments on our blog or participate in discussion forums

The personal information we may collect includes:

• Name, email address, postal address, and phone number
• Date of birth and nationality (for booking purposes)
• Passport details (when required for travel arrangements)
• Payment information (credit card details, billing address)
• Travel preferences, dietary requirements, and medical conditions relevant to your travel
• Emergency contact information
• Social media account information (if you choose to connect with us through social media)

1.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and browsing actions, including:

• IP address
• Browser type and version
• Operating system
• Device information
• Pages you view on our website
• Time and date of your visit
• Time spent on pages
• Referring website addresses

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities and to track your use of our website. For more information about our use of cookies, please see our Cookie Policy section below.

2. How We Use Your Information

We may use the information we collect about you for various purposes, including:

2.1 Providing and Managing Services

• To provide our travel services and fulfill your bookings
• To process payments and issue travel documents
• To communicate with you about your travel arrangements
• To provide customer support and respond to your inquiries
• To manage your account and maintain our relationship with you

2.2 Improving Our Services

• To analyze website usage and improve our website functionality
• To develop and enhance our products and services
• To understand customer preferences and tailor our offerings
• To diagnose problems and identify areas for improvement

2.3 Marketing and Communication

• To send you marketing communications about our services, promotions, and special offers
• To deliver personalized content and recommendations based on your preferences
• To invite you to participate in surveys or provide feedback
• To inform you about changes to our services, terms, or policies

2.4 Legal and Security Purposes

• To comply with legal obligations and regulatory requirements
• To enforce our terms and conditions
• To detect and prevent fraud, unauthorized access, and other potentially illegal activities
• To protect the security and integrity of our website and business

3. Sharing Your Information

We may share your personal information with third parties in the following circumstances:

3.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

• Travel suppliers (airlines, hotels, tour operators, car rental agencies)
• Payment processors and financial institutions
• Customer service providers
• IT and technology service providers
• Marketing and advertising partners
• Analytics providers

These third-party service providers have access to personal information needed to perform their functions but are not permitted to use it for other purposes.

3.2 Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of company assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

3.3 Legal Requirements

We may disclose your information where we believe it is necessary to:

• Comply with applicable laws, regulations, or legal processes (such as court orders or subpoenas)
• Enforce our terms and conditions and other agreements
• Protect the rights, property, or safety of Equitable View, our customers, or others

3.4 With Your Consent

We may share your information with third parties when you have given us your consent to do so.

4. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

4.1 Access and Update

You have the right to access and update the personal information we hold about you. You can review and update your account information by logging into your account on our website or by contacting us directly.

4.2 Data Portability

You may have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format.

4.3 Deletion

You may request that we delete your personal information in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.

4.4 Objection and Restriction

You may have the right to object to or request restriction of the processing of your personal information under certain conditions.

4.5 Withdraw Consent

Where we process your information based on your consent, you have the right to withdraw that consent at any time.

4.6 Marketing Communications

You can opt out of receiving marketing communications from us by clicking the "unsubscribe" link in our emails, adjusting your communication preferences in your account settings, or contacting us directly.

4.7 Do Not Track

Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. We currently do not respond to "Do Not Track" signals.

To exercise any of these rights, please contact us using the contact information provided below.

5. Data Security

We implement appropriate technical and organizational measures to maintain the security of your personal information and protect it against unauthorized or unlawful processing, accidental loss, destruction, or damage.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

We limit access to your personal information to those employees, agents, contractors, and third parties who have a business need to know. They will only process your personal information on our instructions, and they are subject to a duty of confidentiality.

6. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider:

• The amount, nature, and sensitivity of the personal information
• The potential risk of harm from unauthorized use or disclosure
• The purposes for which we process the personal information
• Whether we can achieve those purposes through other means
• Applicable legal requirements

In some circumstances, we may anonymize your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.

7. International Data Transfers

We are based in the United Kingdom, but we may transfer, process, and store your information in other countries, including countries outside of your country of residence, which may have data protection laws that are different from those in your country.

When we transfer personal information from the European Economic Area (EEA), United Kingdom, or Switzerland to countries that have not been deemed to provide an adequate level of protection, we use specific contracts approved by the European Commission or UK authorities that give personal information the same protection it has in Europe (known as Standard Contractual Clauses).

By using our website and services, you consent to the transfer of your information to countries outside of your country of residence, including to the United States, which may have different data protection rules than those in your country.

8. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from a child under 16 without verification of parental consent, we will take steps to remove that information from our servers.

9. Third-Party Links

Our website may contain links to third-party websites, plugins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

10. Cookie Policy

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners.

10.1 Types of Cookies We Use

We use the following types of cookies on our website:

• Essential Cookies: These cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.
• Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site.
• Functionality Cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
• Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

10.2 Managing Cookies

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.

You can manage your cookie preferences through our cookie banner that appears when you first visit our website or by accessing our cookie settings at any time.

11. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated "Last Updated" date at the top of this privacy policy.

If we make material changes to this privacy policy, we will notify you by email or by means of a notice on our website prior to the changes becoming effective. We encourage you to review this privacy policy periodically to stay informed about how we are protecting your information.

12. Contact Information

If you have any questions, concerns, or requests regarding this privacy policy or our privacy practices, please contact us at:

For individuals in the European Union, you have the right to make a complaint at any time to your local data protection authority. However, we would appreciate the chance to deal with your concerns before you approach the authority, so please contact us in the first instance.